SBK Sportsbook Makes Indiana Debut In Time For March Madness

The 13th online betting app in Indiana, SBK Sportsbook, is now open for business in the Hoosier State.

The company’s initiation of sports betting in Indiana is perfectly timed for the Big Ten Tournament and March Madness bets. The state’s introduction to SBK has been a long time coming.

Smarkets expands with the launch of SBK in Indiana

Smarkets, a UK-based company that owns SBK Sportsbook, has been striving to expand its presence across the US.

Indiana initiated sports betting on September 1, 2019.

Only three days later, Smarkets secured a deal with Full House Resorts, granting the company market access to the state.

The same deal also facilitated the launch of SBK in Colorado.

In 2020, SBK opened for business in Colorado, marking its US debut.

Progress was swift in the west, but the company’s launch in Indiana experienced slow advancement.

After gaining market access in the state, SBK needed an additional 14 months to obtain a temporary vendor license. This is a significant step towards launching an online sportsbook in Indiana.

SBK reclaimed its license in November 2020, and it’s just now, well over a year later, making its debut in Indiana.

SBK certainly took its time to launch in the Hoosier State, as most sportsbooks typically launch within a few weeks of obtaining their license.

Rising Star Casino partnership

Rising Star Casino aims to improve their collaboration with online sportsbooks.

Initially, the casino formed a partnership with BetAmerica, but it didn’t turn out to be successful for either party.

BetAmerica consistently performed the worst among sportsbooks in Indiana’s market.

The brand faced many challenges nationwide, leading Churchill Downs to rename the sportsbook as TwinSpires. However, this strategy was unsuccessful as Churchill is completely closing down the sportsbook.

Rising Star is drumming up new business. The casino has formed a partnership with WynnBET, which was launched in Indiana in April 2021.

With SBK finally entering the sports betting scene, Rising Star now has two online partners. This is expected to enhance the casino’s performance in the future, something it could certainly benefit from.

Indiana sports betting grows

The sports betting market in Indiana continues to expand.

The introduction of new sportsbooks will significantly contribute to that expansion.

With SBK now open for business, gamblers in Indiana have a choice of 13 different online sportsbooks.

In 2022, SBK is the inaugural sportsbook to launch in Indiana. The following new betting apps will also soon commence operations in the same state:

  • MaximBet
  • SI Sportsbook
  • fubo Sportsbook
  • PlayUp Sportsbook
  • betprophet
  • Hard Rock Sportsbook

The introduction of new sportsbooks in the state will further drive the market.

In January, Hoosiers placed bets exceeding $500 million on sports, a figure that could continue to rise. The introduction of new companies to the market will assist Indiana in making this March Madness tournament unforgettable.

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Jake Garza

Jake Garza serves as a US Gambling Industry Analyst for Catena Media, with a specific focus on Midwest sports betting and casino content. Before he ventured into covering the legal gambling scene, he was a professional sports writer, reporting on teams like the Cincinnati Bengals, Indianapolis Colts, and Indiana Pacers. Presently, Garza holds the position of Managing Editor for Play Indiana and PlayOhio, having previously worked with other prominent brands like PlayIllinois and PlayMichigan. Since 2019, he has been providing coverage on the gambling industry, working alongside a team of journalists to deliver extensive coverage of the legal U.S. gambling sector.

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