Will Barstool Sportsbook Be Indiana’s Tenth Online Betting App?

The online sports betting market in Indiana has significantly progressed.

Approximately a year has passed since the first online betting apps were launched in the state.

Since then, a few other companies have also invested.

Hoosiers currently have a choice of nine online sportsbooks, but it remains to be seen which company will increase that number to ten.

Barstool Sportsbook could very likely be the end result.

Barstool Sportsbook Expansion

Barstool plans to expand to many states, including launching in Indiana which is on their to-do list.

Barstool Sportsbook intends to have a substantial presence in the national market, as stated by Jay Snowden, CEO of Penn National Gaming.

Going into 2021, anticipate our presence in every state where our operations are legal and feasible by the end of the year. By the close of the calendar year, we aim to be operational in more than twelve states.

Currently, Barstool Sportsbook is only accessible in Pennsylvania.

That will change soon.

In just a few weeks, online sports betting will commence in Michigan. Barstool is preparing to accept bets from the very first day.

Barstool Indiana

Although Barstool will be arriving in Michigan sooner rather than later, we do not have a specific timeline for its launch in Indiana.

At present, all we are aware of is that the sportsbook ought to be operational by the end of 2021.

However, the eventual launch of Barstool will take place through a partnership with a Penn National Gaming casino.

Earlier this year, Penn acquired a 36% stake in Barstool for $163 million. In a few years, the company will have the opportunity to purchase a larger share, which would give them controlling interest in the company.

That deal provided Barstool Sportsbook with the necessary market access.

As Penn owns dozens of casinos nationwide, Barstool now has a retail partner with a presence across the US.

Penn is the owner of Ameristar East Chicago and Hollywood Casino Lawrenceburg in Indiana.

Ameristar has already partnered with DraftKings and theScore Bet, whereas Hollywood is the Indiana partner of PointsBet.

Penn might decide to link Barstool with either of those casinos, depending on how things turn out.

Eventually, Barstool will accept bets in Indiana. But, will its launch happen swiftly enough for it to become the state’s 10th sportsbook?

BetIndiana Sportsbook

BetIndiana is the company most likely to outpace Barstool in reaching the market in the Hoosier State.

In other words, if the sportsbook can finally make its first appearance.

Obtaining a temporary vendor license from the Indiana Gaming Commission is the first major step to launch an online sportsbook in Indiana.

Sportsbooks usually launch soon after they obtain the license.

For instance, BetMGM obtained its license on January 13, 2020, and commenced its online operations on February 25.

On the other hand, BetIndiana has been sluggish in initiating operations. Despite receiving its license the same day as BetMGM, it has not yet managed to enter the market.

Several setbacks related to the coronavirus have caused a delay of months in the schedule.

BetIndiana intends to launch this fall, but given recent developments, it wouldn’t be surprising if its launch is pushed back to 2021.

Regarding which company will become Indiana’s 10th sportsbook, it all depends on timing.

Is Barstool planning to launch in Indiana soon, or is its debut in the Hoosier State expected towards the end of 2021?

Photo by Dreamstime
Jake Garza Avatar
Written by
Jake Garza

Jake Garza works as a US Gambling Industry Analyst for Catena Media, with a special focus on Midwest sports betting and casino content. Before delving into the legal gambling industry, Garza made a name for himself as a professional sports writer, covering teams like the Cincinnati Bengals, Indianapolis Colts, and Indiana Pacers. Currently, he holds the position of Managing Editor for both Play Indiana and PlayOhio, and has previously worked with well-regarded brands such as PlayIllinois and PlayMichigan. Garza has been providing extensive coverage of the gambling industry since 2019, working in collaboration with a team of journalists to deliver in-depth reports on the legal U.S. gambling sector.

View all posts by Jake Garza